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| Chick-fil-A Roswell Town Center |
Just a couple years later, which is this year, Jim asked if we could update that photo. The first photo was so successful in his ad campaign that he wanted to update it since he had done some landscaping and wanted a recent photo.
Now for those of you who only have one Chick-fil-A in your town you might not see why this is important for Jim. Here in Atlanta you can almost reach out and touch a Chick-fil-A anywhere you turn.
Each restaurant does their own promotions in addition to working with the market. The problem through the years is his promotions were not always driving people to his restaurant. Jim likes working with the area market, but also wanted to have some special events.
Not all the Chick-fil-A's look alike so having a nice photo of his store helped his customers know which restaurant was doing a promotion or an event.
When you think about it many of the brick and mortar businesses in a town are remembered by their location and looks, so why not use a cool photo of the business to remind folks--it is called branding.
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