360º Panoramic and how it can engage the audience

Click on any of the thumbnails to see a Spherical Panoramic 

Columbia Theological Seminary Classroom	Columbia Theological Seminary Courtyard	Columbia Theological Seminary Tower
	Columbia Theological Seminary Front

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This is a good place to compare and understand how you can use photography for a brochure and the web.

There is a building dedication in just a month and the building is still in process, but I was able to get into the building and make some photos.

The client needs still photos for a brochure which will be used at their dedication.  If you allow time for printing and a designer you quickly see we only had about a day to turn around the project.

This is inside view of the Tower. (Nikon D3S, ISO 200, f/11, 1/80 14-24mm)

As you can see of the still image of the Tower above this could work easily in a brochure.  It is strong graphically and pulls the reader to read a little more about the project.

This is a composite of 5 exposures and then some perspective correction to keep the building from leaning away from the viewer. 

While both of these images give you an inside and outside view of the Tower.  Please take a look at the above thumbnails and compare for yourself.

If you want to engage the audience then on the web I think the Spherical Panoramic works very well.  The audience can spin around and feel like they are their and except for smell it would look pretty much the same if they were there.

I would probably still use some of the still images on a website, because for those who are wanting a quick read this will suffice. 

When photographing a building to be used in a brochure you need to get some detail shots.  This is what replaces a typical drain spout on the gutters and is more environmentally friendly. (Nikon D3S, ISO 200, f/5.6, 1/60, 28-300mm)

When the building is a further along we will go back and add hotspots to the panoramic where you can click on a detail and a photo will pop up so you can see the detail larger.  Since the workers are still wiring the building many of the details we wanted to show are not even installed. 

Creating a unique image.  We used additional flash off camera to the left to light the bell drains.  (Nikon D3S, ISO 200, f/22, 1/160, 14-24mm)

This is the same as the above photo, but without the flash to light up the bell drains.

It is important today to not see "either or" as deciding what type of photography to use. You need to think "AND" as a possibility.

I can also see going back and interviewing the designer talking about a new feature in the building and having this as something you click on in the panoramic. Why not get some professors to contrast how this will improve their teaching.  Maybe getting a student or two talking about how much they will like some aspect of the new building.

While this photo works for the brochure purpose, I don't think it compares to the 360º Spherical Panoramic.  (Nikon D3, ISO 200, f/4, 1/4, 14-24mm)

I like the covered walk way. (Nikon D3S, ISO 200, f/11, 1/250, 28-300mm)

If you enjoyed reading this and seeing the images, please take the time and comment below.  I really could use some feedback and if you have suggestions for future posts let me know in your comments.