Pages

Monday, September 28, 2015

Using photography to help build a brand

Nikon D4, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 7200, ƒ/9, 1/100
This coming Saturday, October 3rd Chick-fil-A is opening their first store in Manhattan, New York.

My job this past weekend was to capture some of the inside and outside to help everyone who works for Chick-fil-A get a glimpse of the new location.

Nikon D750, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 12800, ƒ/8, 1/250
Here I am trying to capture the street sign of W 37ST so people can get context of where this is located.

Nikon D750, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 12800, ƒ/8, 1/200
I then tried to let you see the other side to show how this is a residential area of NYC.

Not matter how hard I tried the single image just doesn't do it justice. So I did some 360º Panoramic photos of the place. Here is one from the street.


I think the 360 is a lot more engaging and helps you get your bearings as to the location of restaurant better than the single image alone does.

No comments:

Post a Comment

All comments are reviewed.This is done primarily to eliminate spamming. Please be patient, I maybe on assignment and unable to review right away.

But to increase meaningful conversation, sometimes it’s necessary to reduce the not-so-meaningful bits. Here are the kinds of things we’ve been deleting in recent posts. Please avoid these types of comments:

One-word comments like “Cool!” or “Thanks!” While we appreciate the congrats, we’d love to hear more about what exactly you love, and (even more importantly) why.

Shameless self-promotion. Comments that contain links to your site within the body or otherwise encourage folks to visit your blog are a no-no. If you’d like to increase traffic to your blog, there are other places than here to do that.

Multiple comments by one author. We’re glad you want to be engaged, but please give others a chance to speak, too.

Really long comments. Let’s just say that if you need to take more than three breaths to read your comment, it’s probably too long.