The past two days I was in what I would call Spring Training. The corporate communications staff at Chick-fil-A got together for a retreat at Serenbe. Serenbe is a planned community that is a community of people living in a community of trees.
So we had a retreat there to go over what we call our play book. How we engage with our clients so we become partners with them in their communication. The end result is because we come along side of them we help them find a stronger voice for their passions and stories. We also discovered sometimes we help them discover the diamonds in the rough of their fields.
We divided into teams and talked to some of the businesses in town for our workshop where we were able to practice our play. My group worked with the artist Thomas Swanston of http://www.studioswan.com.
We realized his work was outstanding, but thought we could help him tell the story of why he creates his art. This is our first attempt with the artist where he tells us in his own words why he paints as he does.
So we had a retreat there to go over what we call our play book. How we engage with our clients so we become partners with them in their communication. The end result is because we come along side of them we help them find a stronger voice for their passions and stories. We also discovered sometimes we help them discover the diamonds in the rough of their fields.
We divided into teams and talked to some of the businesses in town for our workshop where we were able to practice our play. My group worked with the artist Thomas Swanston of http://www.studioswan.com.
We realized his work was outstanding, but thought we could help him tell the story of why he creates his art. This is our first attempt with the artist where he tells us in his own words why he paints as he does.
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