Tuesday, May 03, 2011

Success is in the Details

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Coffee grown in El Aguila, Chiapas

The great successful men of the world have used their imagination…they think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.

- Robert Collier

hands
On the left is Robusta Coffee and on the right is Arabica Coffee.

Whenever you are doing a story on a subject be sure and add some detail shots to the coverage.

coffeebeans
Just picked coffee

I often think of these photos as eye candy to the story. Graphic designers will often use these photos to help round out a layout on a page or website. Sometimes these photos are used as a background or just an accent point.

One of the places I use these images in my work is in multimedia packages. They can help with transitions just as a writer helps the reader move from one thought to the next with transitions the visual communicator also can do this with things like detail photos.

While getting really close can create impact and even be a cool abstract, sometimes you need things in the photo to give the items a sense of scale. I often use things like hands to give a sense of size to an object.

coffee with hand
Compare this to the first photo of coffee on the tree without the hand. 

Just remember to always try and find some detail shots to add to your coverage.

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