If you have played checkers you know that each piece moves the same. When a piece reaches the furthest row from the player who controls that piece, it is crowned and becomes a king.
The other game that uses the same board is chess. Chess has 6 different pieces of which each one moves differently than the other pieces. One of the many problems a beginner faces in a chess game, once he is familiar with the rules, is what to do when playing the game, how should he start the game, how to attack his opponent position and defend his own at the same time?
The difference between the two games that I want to use for illustration is that in checkers all the pieces are the same and in chess they are different.
I remember taking lessons on how to play chess from a grand master who played on the Princeton team in college. There were two pieces I had more trouble learning how to play than all the others. The pawn and the knight for me were difficult to understand.
It took a while to understand that the pawn’s first move can be one or two squares straight ahead and unlike the other pieces where it can move to is not how it takes the opponents pieces, rather it takes them diagonally. The en passant capture is when your opponent moves his pawn two spaces trying to avoid capture by your pawn on the first square. You may take their pawn if they make that move. Also unlike the other pieces the pawn cannot move backwards. As you can see this can make your head spin and this is just the pawn.
Once you learn what all the pieces can do then you realize in combination things they can do that alone they cannot.
There are two ways photographers play either chess or checkers that I see. The first way is how they treat their subjects in their viewfinders.
Many photographers see people as just an object to fill a space, but great photographers like Henri Cartier-Bresson know that not just any subject will do for a particular composition. His photos became iconic due to how everything in the frame all worked together at the right moment—the decisive moment.
So the first lesson we can learn as photographers is to see people like chess pieces—each one as unique and moving differently. This requires you to get to know your subjects and the more you know about them the better your photographs.
The second place photographers are often playing checkers and not chess is in their business practices. You may only make headshots in your business as opposed to another photographer who offers a wide variety of services. The mistake is often made not by the photographer offering only 1 product, but by the photographer who thinks their variety of services makes them more service oriented.
If you want to play chess instead of checkers with your business, then you need to see each client as different and learn to listen to them. While you may only offer headshots, they may need you to come to them or be more flexible with your schedule. They may need large prints or just a Facebook size photo and the question is, are you flexible to offer them what they need?
If you are playing chess with your photographs then:
- You know your subjects names in your photos
- The photos reveal their personality—not necessarily yours
- You know something about your subject—how else were you going to tell their story if you didn’t know it
- You are making new friends with your subjects
- You have accommodated a request you don’t normally offer—you may charge more to do this, but you were willing and excited to meet their expectations
- You are asking what they want and need, rather than just showing them a menu of your services
- You listen more than you talk
- You are thinking after you are no longer interacting with the client about them and how you can do something else to help them
- You are making new lifelong friends with your clients
