Storytellers know thy purpose

The shortest distance isn't always the best route

Know Thyself

“He who knows others is wise; he who knows himself is enlightened.”
― Lao Tzu

We are familiar with the saying to "Know Thyself" because through understanding yourself you are able to accomplish so much more. You learn your strengths and limits which will help you navigate life.

Storytellers need to know the purpose of a story. Why were you hired to tell a story?

I have been driving many times in the Atlanta traffic when all of a sudden my GPS will alert me to traffic and alternative route to my destination.

Knowing your destination the GPS helps you navigate and get you to your location in the quickest amount of time.

Great Teachers

One of the best examples I experienced over and over growing up was when a student would ask my teacher a question. The teachers I have the fondest memories are the ones who could take almost any question and use it to engage the class on the subject. My worst memories are the teachers who like in the top illustration use that red line approach to everything. They somewhat answer the question, but are quick to say something like "now lets get back to ..." and in the process shut down the class.

The difference is the great teachers know their subject well and know their lesson plan. They know the goal and purpose for the lesson that day. They are willing to take a question and like the GPS use this alternative route, which is better than proceeding into what will be a traffic jam.

Great Storytellers are Great Listeners

I have traveled with some of the best writers and loved learning from them. These were all journalists and we were working together on stories. I was capturing the still images and video while they were responsible for the text.

I have also watched too many writers who are so self absorbed with where they think the story should go that they kill the story. I remember more than once with more than one writer where they asked a question and didn't listen either with their ears or eyes and missed the traffic jam taking place and hearing the subject helping to redirect them to an alternative route.

Chick-fil-A Cow out on Marietta Street in front of the new restaurant that is adjacent to the College Football Hall of Fame. [Nikon D4, 14-24mm, ISO 800, ƒ/8, 1/800—Off camera fill-flash using the Nikon SB-900.  The Flash is on the Pocketwizard TT5 and being triggered by the Mini TT1 on the Camera with the AC3 to control the output of the flash]

Today I am sent by news outlets and corporations to capture stories for their audiences. Just this week I was covering the grand opening of the Chick-fil-A at The College Football Hall of Fame. My audience was the internal staff and franchise owners. The Associated Press photographer was there covering the story and his audience was the public.

Associated Press photographer, Dan Goldberg, interviews a couple. [Fuji X-E2, 18-55mm, ISO 6400, ƒ/6.4, 1/140]

How does the new Chick-fil-A restaurant impact those audiences was my assignment? The AP Photographer and I both are covering the same subject, but because we knew our purpose we were able to adjust throughout the story as the subjects in the story helped to inform us of new content that was relevant to the story.

My primary concern in all my storytelling is the subject. I know that if I aim to please the subject that they would be pleased with the story then the accuracy is much greater than if I was focused on what someone else told me the story was all about.

Just like the teacher who knows the purpose of their lesson plan is able to adjust to bring the class along, I too must adjust to be sure I capture how this new restaurant will impact my audience.

Dan Cathy with one of the staff members from the College Football Hall of Fame reading the story of "A Better Way Ministries" person who built the table. [Nikon D4, 28-300mm, ISO 6400, ƒ/8, 1/200]

As you can see in this photo I was thrown a curveball when Dan Cathy, the president of Chick-fil-A crawled under a table and then started to talk to everyone from under the table. Just like when the teacher gets a question from a student which can help engage the classroom even more into the story, this was my question moment.

Plaque on top of the table tells about the story of the table. [Nikon D4, 28-300mm, ISO 1000, ƒ/5.6, 1/160]

You can read about the table in the photo above. Dan Cathy talked about how this partnership with A Better Way Ministries was also being done with their new coffee company Thrive Farmers. The process of picking Thrive Farmers was the realization there was a story there of the farmers. The artisans who made the table have a story and they were asked by Chick-fil-A to take a Sharpie and write their story under the table.

The artisan's story. [Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/500]

This unexpected detour actually helped me get to my destination better than without the detour. You see the story of how Chick-fil-A was interested in impacting the lives of the artisans and coffee growers by buying their products is how they were impacting those communities. It did a great job of setting up the story of how this restaurant will impact the community near the College Football Hall of Fame.

Highways vs Back Roads

Great storytellers know that those detours are like comparing the interstate highway to the back roads. Interstate highways are like the straight line from point A to point B, but rarely are they as scenic as the backroads.

I know that when I am the passenger on a drive on the interstate I am much more likely to take a nap than when I am on the backroads.

The lesson here is simple. If you know why you are doing the story, then you will know how to navigate and take advantage of the opportunities the subjects give to you which make your story a success.