Stanley usually provides a DVD-R immediately following your event. The ID information is printed directly on the inkjet-writable DVD-R, which is more archival than a paper label. The data includes the name and date of your event plus Stanley’s contact information making it easy to locate images later.
A duplicate DVD-R is kept on file by Stanley as an off-premises backup for you. Everyone should make their own backup as well.
Each image is high resolution JPEG. Usage rights of the images are negotiated prior to the assignment.
For most editorial assignments, photo identification is embedded with the image. This is helpful when writing cut-lines for your newsletter or matching the photo with the person in a story.
One of Stanley's clients has 500 plus new portraits made every year. Many of the faces are new. The office staff uses the imbedded identification to match the portraits to bios. This helps those who have not met the new people to match the person with the name.
Below is an example of what this looks like for you when you are using Photoshop to view the images. Go to the menu option Menu>File Info to pull down the box.
If you have many photographs made each year and have ever had trouble locating a particular photo the above example should interest you. This ID information is recognizable by most image archiving software such as Extensis or MediaDex . The file information box of Photoshop is known as IPTC for short.
Here is example of the same example of the photo in PhotoShop now in MediaDex.
As you can see, the information is the same. Since Stanley has done this work for you, after setting up the software like MediaDex to recognize IPTC then you only need to drag the folder from the DVD-R, which Stanley provided to you into the database software and let it ingest the images. You do not need to add any more information. The name of the event is searchable and you can find people because you can search the caption for names.
You can also use services on-line like PhotoCore. This provides a live, searchable database for you to use. Your photographers can upload from anywhere in the world and you can determine access by creating accounts for photographers, designers and clients. Look at some of Stanley's examples here.
With this service provided by Stanley, you can find a photo within seconds. If you choose to save all the images on a server then the artist only needs to click to place the photo into their design. It only takes a second.
You can use the information printed on the DVD-R to locate a project, place the DVD-R the computer and just drag the photo from the Database straight into your document.
Today we must be good stewards of our budget and resources. Since Stanley has completed most of the data entry for you he has saved you hours of work that translates into savings for you.
There is more than meets-the-eye in Stanley’s photos. Not only has he provided you with the images you need, he has increased their value to you because of the wealth of information he has provided about those images.
The ease of use, the ability to locate quickly a single photo in you collection and the in-depth information about that photo all located together is what makes a photo shoot by Stanley more valuable to you.
Yes, Stanley truly does work to make your job easier.
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