PR Case Study with Musical Into the Woods

Great News!!

The PR effort my wife and a few other parents put into the musical Into the Woods helped to sell more tickets.

We put this poster up in front of the school and we had a family that had driven by the school come from Habersham County for the play. That is almost 2 hours one way for the play.

My parents were in Pigeon Forge, Tennessee and ran into people who were talking about the musical from just seeing the banner.

We made 8.5" x 11" postcards which had the photo on the front that could be displayed in area businesses and on the backside the rates for buying an ad in the program.

Nikon D4, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 2500, ƒ/6.3, 1/5000–HSS with Alienbees and Pocketwizard TTL system

When we shot the banner shot we also did individuals that we could then use in social media.

We kept this in front of our students and parents all the time and then did what we could to impact the community and our social media connections around the world.

Nikon D4, Nikon 85mm ƒ/1.8G, ISO 50, ƒ/4.5, 1/160

We did headshots of all the cast and crew which we then put in the program and in the lobby of the auditorium.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 14400, ƒ/5.6, 1/400

The production quality was going up in every way. I believe that as we brought our "A" Game it challenged everyone to do their very best.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 9000, ƒ/5.3, 1/400

The reviews were great for everything. Each night the word got out that this was a great show to see. I believed if they had done it the following weekend that the word getting out would have sold even more tickets.

Our ticket sales were 123% higher than our goal. I think the percentage jump of actual attendance over the previous year was a lot more than a 20% jump.

Time to take a bow

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 4500, ƒ/5.6, 1/100

Moral of this story

Marketing works and if it can work for this musical it can work for your business, nonprofit or event that you are involved in doing. Are you putting in your best effort to promote your project?

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, Sigma TC-2001 2x, ISO 5000, ƒ/5.6, 1/400