Learning to manage expectations

Nikon D750, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 10000, ƒ/5.6, 1/250

The one thing that helps to calm my fears for an assignment is seeing what the client has gotten in the past from other photographers. I also love it when they tell me how they felt about that coverage.

The best thing you can do before you take on an assignment is to find out what the expectations are of the client for the project. I call this calibrating your creative juices.

Nikon D750, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 12800, ƒ/5.6, 1/160

Before shooting this wedding the parents of the groom showed me the brides sister's wedding coverage from two years ago. I knew after seeing the other photographer's work what the standards for their wedding were for their photographer.

They were happy with the photos. I made mental note of the style and then decided to meet that and then to put my own touches onto the images. I was just adding icing to the cake.

Nikon D4, Nikon 85mm ƒ/1.8G,  ISO 2800, ƒ/1.8, 1/100

My strength is finding moments like these here. Capturing the "True Love" of a bride and groom is what I loved doing with this wedding.

Nikon D750, AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR, ISO 100, ƒ/5.6, 1/60–Pocketwizard AC9 to combine with my Pocketwizard TT5 and then using the phone cord plug into the back of the Alienbees B1600.

I also love making the light look better when needed.

Do you know the expectations of your client? Are you able to not just meet those expectations but give them some images that take the coverage up a notch or two?